YouTube is launching a music streaming service, offering both videos and audio tracks, in an attempt to compete with the likes of Spotify and Apple Music. Like Spotify, it will offer a free, ad-funded app, alongside premium subscriptions costing $9.99 per month. It will launch in five countries, including the US and Mexico, on 22 May.

The Google-owned company said YouTube Music would come to Europe “soon”. YouTube Music product manager Elias Roman said, “The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here.”

The app would offer “official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalogue of remixes, live performances, covers and music videos that you can’t find anywhere else.”

It is understood that YouTube Music will eventually replace Google Play Music, which is the company’s current streaming offering. Although more than one billion people stream music on YouTube every month, the Google-owned company lags behind its competitors when it comes to paid-for subscriptions.

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