Twitter says it is taking action against “trolls” that “distort and detract from the public conversation”, by making their tweets less visible. The social network has been trying to tackle abuse and harassment on its platform for several years. The company said it would now look at “behavioural signals” to “improve the health” of discussions on the platform.

“People contributing to the healthy conversation will be more visible in conversations and search,” it said. Twitter said examples of suspicious behaviour included:

• accounts failing to confirm the email address they had signed up with
• one person registering several accounts at the same time
• a person repeatedly tweeting at people who did not follow them
• taking part in co-ordinated attacks on another person

“These accounts have a disproportionately large – and negative – impact on people’s experience on Twitter,” the company said in a statement. Accounts exhibiting suspicious behaviours would now be “less visible” on the platform, it said, particularly in public conversations and search results.

“Because this content doesn’t violate our policies, it will remain on Twitter, and will be available if you click on ‘Show more replies’ or choose to see everything in your search setting,” it said. The company said tests of the new system had resulted in fewer abuse reports being filed, suggesting people were having a “better experience”.

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