Snapchat’s Stock Declines After Rihanna Claps Back at The App for Promoting Domestic Violence
After an advertisement showing a game of Would You Rather? aired on Snapchat with the choices of whether you would like to “slap Rihanna” or “punch Chris Brown”, the famous singer clapped back at the app by stating that making light of domestic violence and joking about it is not right.
Back in 2009, Chris Brown was convicted of domestic abuse on then-girlfriend Rihanna. The ad purposefully made a joke of the situation but the grammy award winner was not having it. She said, “This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you.”
Rihanna’s fans and other people were also not happy with the company to air something so negative and denounced the app. Snapchat Inc. lost about 3.64% in stock on a day that was going stable for Wall Street. This showed how much worth and power the singer has. The company apologized for their “error” but Rihanna was not having it. Even Chelsea Clinton spoke about it on twitter:
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018
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Hopefully, they learn from their mistakes and check before posting insensitive things on their app ever again.