In this Digital Age, companies and creators are inventing or establishing new digital platforms everyday. We use digital methods for everything in our lives and that is why it makes sense that we also use it for entertainment purposes as well. Online streaming services have taken over the world and names like Netflix and Hulu have become moguls at it. It was only a matter of time that such services came to Pakistan. Director and producer Rafay Rashidi has come up with the brilliant idea to introduce Pakistan’s very own and very first online streaming service called “Seeti”.

Rashidi said, “We’re launching the first ever digital streaming website, called seeti.pk, which is currently in the works. This will be your prime portal for original online content. We’ll be targeting and producing content the way it is generated on other similar sites such as Netflix, Showtime, Amazon, etc. We have had initiatives to generate online content in the past in the form of webisodes and web series but it is getting lost because there is no platform to run them. Seeti.pk will launch, promote and execute such content and we assure that quality will not be compromised at any level.”

Abrar ul Hassan, festival director for 60 Seconds Film Festival and the recent PIFF 2018, and CEO at Morango Films, will serve as the Chief Development Officer while Danielle Sharaf, CEO at Switch ITC, is the Chief Operating Officer for Seeti.pk according to Rashidi. He also said, “While there is nothing against content on television and television programming, we have to compete with international standards that should bring Pakistan’s media industry to its front. For that, it is important that we also start producing and facilitating and providing viewers online content which opens up the door for lots of new people associated with the media industry. This has always been my goal to promote and take forward people who require a shot to move forward and showcase their skills and talent. We have to understand that with your television and film industry growing at a very very fast pace, the demand for actors, writers, producers and directors is increasing so there is a huge demand.”

He also plans to include other features to the site like film reviews, news, travel and fashion blogs etc. “We’ll have film critics onboard for reviews and ratings to streamline the process of criticism in Pakistan that can’t be all over the place”

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