Netflix has started testing out video advertisement during streaming. Once an episode you are watching ends, a short trailer would start playing of the show or movie Netflix is recommending you to watch. The ads can be skipped after a few seconds but it does get annoying especially if you are binge-watching your favorite tv show.

In a statement, the company confirmed that they are testing out this new feature, “We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster.”

We do not know if these are permanent or how long this testing period will last but the company is listening and observing to how people are reacting to it online. If enough people complain, they might not roll out the feature as permanent.

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