Nikon Launches Mirrorless Z6 and Z7 Cameras
Nikon has unveiled its first full-frame mirrorless cameras, which are targeted at photography enthusiasts and professionals. The much-anticipated launch poses a challenge to Sony, which has had this segment of the market to itself. The move allows Nikon to make high-end cameras less bulky than before and provides an opportunity to develop new types of lenses.
But downsides to the technology include a greater toll on battery power. Many industry watchers believe the move is critical to the Japanese firm’s future, at a time when smartphones have decimated demand for fixed-lens compact digital cameras. Sales of mirror-based DSLR (digital single-lens reflex) cameras have also been weakening.
“Increased competition among mirrorless cameras will lead to greater credibility for the segment, wider consumer awareness, increased support from retailers and affordable prices, which will ultimately benefit consumers and professional end-users,” said Arun Gill, an analyst at the consultancy Futuresource.
High-end cameras have traditionally featured a mirror in order to bounce light up into the viewfinder. This allows the user to see through the lens when composing a shot. By contrast, mirrorless cameras use a digital viewfinder. This frees up space inside the camera body, allowing it to be more compact and providing more room for sensor-stabilizing technology and other electronics.Disclaimer:We do not allow users to post content which is copyright and We take strict actions against the users who post infringement content on our website.Although we do not host any content, users post embed videos from youtube, facebook, Dailymotion and Vimeo and are moderated before posting but we still take strict action against the copyright videos posted.If you are an official representative of any company whose videos are posted illegally on our website or you think some video infringe the copyright then you can simply send an email to firstname.lastname@example.org