Emoji might not be your first line of communication in a disaster… But researchers feel they could make a difference during emergencies like earthquakes, where every second counts. Now, an international group of scientists are lobbying for an earthquake emoji to be added to the Unicode set – the standard group of icons available on digital devices worldwide.

But can one emoji really make a difference in a crisis?

“Maybe up to one third of the world’s population might be exposed to some [seismological] hazard,” explains University of Southampton seismologist Dr Stephen Hicks, a founder of the Emoji-quake campaign. “So we really want to be able to communicate to all of those regions, all of those different languages, and an emoji is an amazing way of doing that.”

The campaign aims to find an earthquake-appropriate design to be submitted to Unicode. Dr Sara McBride, a communications specialist with the United States Geological Survey, is also part of the effort.

“Emoji can cross the boundaries of written language, helping communicate valuable information to people who may struggle to read a certain language… [they] help us communicate this complex threat faster to more people,” she said.

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