LG Display has created the world’s first large, rollable, ultra-high definition screen.

A couple of years ago, LG Display showed off an intensely futuristic 18-inch OLED display that could be bent and rolled up just like a newspaper. Today, that prototype has grown to 65 inches in size, with the company announcing that it’s managed to scale up the tech to the dimensions of a large TV. At CES 2018, LG Display will be demonstrating the new 65-inch rollable OLED prototype, which also happens to have UHD (aka 4K) resolution.

The 4K display uses OLED technology, allowing it to be more flexible than a conventional LED television.

BBC North America technology reporter Dave Lee saw it in action.