Apple to Finally Fix iPhone Maps App

If you’ve ever used Apple Maps to get around, you’ll know it often falls short of rival apps. So the company has now announced it will rebuild its Maps data using a fleet of specially-designed vans. It will also use data gathered from iPhones to power traffic information.
The move is a necessary step if Apple is to have stronger data about the world around us, analysts say. Apple senior vice president Eddy Cue said the company would be “building all of our own map data from the ground up”.
To do this, the company has been driving sensor-packed vans around the US for the past few years. The vehicles collect GPS information, but also capture scans of areas using Lidar, the technology typically associated with self-driving cars.
The improved Apple Maps will be activated for users slowly starting from regions in US. No timeline for international roll-out has been shared. In addition to the mapping vans, Apple will use anonymized data from iPhone users already using Maps.
The company will also deploy satellite imagery to improve accuracy further. The end-goal, as stated by Apple, is to remove the company’s reliance on data from third-party services – an approach that has given Apple Maps issues with reliability and accuracy.
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