Top Fashion Brand YSL Opens Beauty Hotel in New York
Pop-up exhibitions have become a trendy new way for adults to enjoy and have fun while letting their inner child out. Such examples are of The Museum of Ice Cream which boasted many colorful spots perfect for an Instagram worthy photo.
Another great example would be The Color Factory which was another Instagram trap.
Following the example, luxury brand Yves Saint Laurent is launching a beauty hotel in NYC. The five-floor hotel would be set up in a SoHo townhouse showcasing the brand’s latest launches like the Rouge Pur Couture The Slim lipstick, Black Opium Eau de Parfum for which they chose actress Zoë Kravitz to head the campaign, a lounge with purple sofas, a “study” with a bed to “express your wildest Black Opium fantasies,” incredible views at the rooftop pop-up shop and YSL Beauty Café and a chic indoor pool.
The floors will be scented by the Black Opium scent and there will also be fragrance workshops, makeup counters etc. The hotel will something an Instagram artist would die for. Here are glimpses at the brand’s previous pop-up beauty hotels in Hong Kong and South Korea:
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