Saba Qamar to Star in Music Video About Child Abuse
While speaking in an interview, she says “Shuja made me listen to the track first and I really liked it. Then, he and I sat down to conceptualize its video. We really wanted to make something exceptional and put across a strong message”. She added, “I didn’t want to do beauty-shots or sway by the wind in some garden. I’ve always done projects that leave an impact on people’s lives.”
Saba revealed that Jeevan Daan highlights child abuse in Pakistani society. “I think what happened to Zainab in Kasur came across as such a wakeup-call for a lot of people; there’s a lot more awareness after it, I feel,” she stated. “And it was something that had deeply affected me. I think a lot of people would’ve thought about it before approaching this topic because it’s a sensitive one and can backfire but that’s never bothered me. I think we need to discuss issues and child abuse is a very pertinent one.”
With Jeevan Daan, Saba feels the director Shiraz Malik has successfully managed to capture the cruelty of child abuse tactfully, so much so that she’s afraid not many would be able to grasp onto what the video’s narrative is.