Nike Ad Stirs Controversy
American football star Colin Kaepernick, who sparked a furor by kneeling during the national anthem, as been unveiled as one of the faces for a major advertising campaign. Former San Francisco 49ers quarterback is appearing in Nike’s “Just Do It” 30th anniversary edition.
In 2016, Colin Kaepernick refused to stand during the national anthem in protest of the police brutality and violence against African-Americans. The American public was divided over the bold protest that other players later joined. Kaepernick has not played in the National Football League (NFL) since last year and blames team authorities for freezing him out.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Nike’s vice president for branding for North America, Gino Fisanotti, said “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.” Another star of the campaign, tennis legend Serena Williams, lent her support on twitter:
— Serena Williams (@serenawilliams) September 4, 2018