Afsaneh Festive Collection in stores now!
Afsaneh Pakistan stromed into the world of fashion last year. The brand quickly established itself and set it’s niche in the market. The lawn market of Pakistan is indeed very saturated and yes the demand for lawn is endless. Surprisingly Afsaneh within a year has created a hype for it’s designer lawn!
Striking prints and bold colors are a design feature of each article. I personally shopped 3 suits from the collection last year. What made me buy the newly launched lawn was a) the marketing strategy b) the social media hype created by events and c) the colors.
The latest festive collection looks promising. I am loving the vivacious colors combined with ethnic prints. And the photoshoot of the collection is totally on point 👌🏻 A perfect blend of modern and traditional.
The quality of lawn is undoubtedly very good, it’s soft and very light. Sadly my outfits from last year could not withstand washing. I could feel that the colors have faded and the outfit was looking dull, after two washes! However, Afsaneh is one of the brands that has kept it’s pricing controlled (which I think is a plus point because other designers seem to be increasing prices with each collection release!)